BritAsia TV, a platform leader for British Asian music, entertainment and politics, have secured exclusive rights to show the Hero Indian Super League (ISL) in a multi-year deal.
The channel recently handed over all transmission services to London based ABS Broadcast, who have 25 years of experience in the broadcasting business, in a push to improve their play-out operations,Follow all our football predictions here.
From the 17th November Brit Asia TV free-to-air channel will screen ninety five games from the ten team tournament. It will feature a triple header of games each week, beginning with delayed ‘as live’ coverage from the ISL on Friday and Saturday evenings, followed by a live broadcast on Sunday afternoon.
Full details of BritAsia TV’s coverage will be announced in due course but this is great news for the UK’s Asian community whose population now tops 4.4 million.
Tony Shergill, managing director of BritAsia TV, said: “BritAsia TV is a strong household brand amongst the Asian community and we’re keen to support and promote the cultural identity and voice of British Asians.
“The acquisition of the Indian Super League rights will open up a new audience to our station as we head towards our tenth anniversary. Free-to-air football is a rarity these days and we’re delighted to bring one of the world’s most up and coming leagues to the masses.”
The ISL has expanded this coming season, with ten teams starting for the first time since it’s creation in 2013. The two newest clubs are Bengaluru FC who previously played in the Hero I-League and Jamshedpur FC, who were only established in May this year.
The League will also feature a number of familiar faces to football fans from the UK, amongst those former Ireland and Tottenham legend Robbie Keane who will be playing for reigning champions Atletico de Kolkota, whilst former England and Manchester United Wes Brown is due to line up for Kerala Blasters.